How to Use LinkedIn to Improve Your Businesses Marketing

When LinkedIn was initially launched in 2003, its primary purpose was professional networking. Now, though it is very much used for its intended purpose, it also boasts 600 million users worldwide and has taken the spot as one of the most crucial apps to use when trying to promote your business.

It is incredibly common for people to take to LinkedIn and use the app as a fundamental pillar in their marketing strategy. The 600 million users on the app are in the perfect place to obtain new customers, connections and employees.

Why Have a LinkedIn Marketing Strategy?

It’s important for your company to develop a marketing strategy on LinkedIn as when they are carried out correctly, they can be incredibly effective in building brand awareness, forging long-term relationships and driving sales. Also, it can offer opportunities that other social media apps can’t, given it has huge opportunities for B2B marketing. LinkedIn even recently published information confirming that their site draws more B2B traffic than the likes of Twitter, Facebook, Instagram and all other competitors combined.

So, what should you do to ensure that your LinkedIn page is working effectively for you?

Decide on Your Goals

Take some time before going any further to decide what you are actually hoping to achieve by using LinkedIn. The way you brand yourself and the type of content you publish as a result will vary depending on what your goals are. These can include:

• Building brand awareness;
• Generating leads;
• Engaging with your audience;
• Selling your products and/or services; and
• Strengthening your reputation online.

Understand Your Audience

Once you have decided on the above, you need to take a minute and understand who your audience is as a result. Are you trying to reach out to consumers? Prospective employees? Other businesses? Whatever the answer, you will need to cater your work so that it stands out to that audience.

Optimise Your Company Page

Creating optimised content for your website in order to generate traffic is hugely important. This is why there are so many businesses opting for the help of organisations such as Made by Factory. These are experts in building SEO-friendly websites so that companies’ pages rank highly on Google. For more information on their services, you can visit their page at madebyfactory.com.

The same applies on LinkedIn. A page that contains keywords and is well optimised will increase your site’s visibility a great deal. You will need to ensure that the work you are publishing is well-written, keyword heavy (but not overpowering) and engaging.

Don’t Be Afraid to Publish Videos and Photos

Using images and videos can be an incredibly effective way to engage with your audience as it is one of the quickest ways that you can grab the attention of prospective clients.  LinkedIn recently confirmed that brands/businesses love to make videos for a blog post as it doubles the comment rate, which will be incredibly helpful for the promotion of their company page. 

Consistency Is Key

When it comes to gaining any kind of traction on a social media platform, consistency is key. LinkedIn recommends that you post daily content in order to retain the connection with other users. This can be hard to stick to, and as such, it would be a good idea to create content calendars to follow.