Instagram gave up on what made him so popular

Instagram is chasing Tiktok and YouTube into the video, with the head platform Adam Mosseri argues that it is “no longer a photo sharing application” although how it might have started. Taking the back seat will be a traditional photo and feed that helps make Instagram so popular – peaking in his acquisition by Facebook – with things like full screen videos and more recommendations that come. 

This reacts to what Mosseri claims is feedback from users about what, precisely, what they want from the application. “The number one reason said that they used Instagram in the study must be entertained,” his advice. “So people are looking for us for that.”

The result is that Instagram is “no longer a photo sharing application or a square photo sharing application,” Instagram head insisted. Instead of seeing the application competition as Tiktok and YouTube, along with other sites and video sharing services. It basically means, if you hope Instagram will not follow rivals in pursuing viral content and instead let you see what your friend and family have done, you might be disappointed.

“So what will you see for the next few months? We really start experimenting more space what we call recommendations, to show you things in the feed that you cannot follow,” Mosseri explained. “We just started testing this early week’s version; this week is a new version that comes out, with topics where you can say which topic you want to see more, or less.”

In short, consider it beyond what you know, and vice versa algorithm you think you should watch. According to Mosseri, “we will also experiment with how we embrace videos more broadly: full screen, immersive, entertaining, mobile-first.”

How well it might go down with users still has to be seen. Instagram already has a roll, short shape video parts, and of course video clips are supported in the usual bait timeline, and in Instagram stories. You can easily argue, in fact, that Instagram currently has more places for videos than those made for photographs built with the brand.

Then again, photos can be said not to give many opportunities to monetize. Instagram roll ads added in June, enter promotional content between short video clips. This application has also tried to make its own sticker, and increase the amount of time spent by the user in it, by launching Crughouse-Copy Instagram Live Rooms.

Of course, the success of Tiktok cannot be rejected. Even so, whether Instagram users want their photo and video sharing applications to be an alternative Tiktok is a big question, and while Mosseri said this study pointed to the answer, this of course would not be the first time that Facebook products have tried to evolve in the direction more accepted for the underself Facebook rather than the requirements of people who actually use it.